Strategy sparring

Stakeholders expect clear, understandable solutions. For both the operational and the strategic-conceptual business.

But the solution is not (or rarely is) a presentation with lots of numbers. People think of something as being a good plan if it is communicated to them in a clear language and structured form.


In the first step, the plan should therefore be, above all, coherent in terms of content.

In sparring, aspects are addressed such as:
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The relevance of the goals for the stakeholders
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The significance of sets of figures
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Logical connections
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Operational and strategic consequences
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(Future) potentials
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Potential resonances and emotions

During a strategy sparring, clients develop the preliminary stage of their own strategy language. They start to make the plan and how to convey it their own and anticipate the effect on the audience.

Strategy communication
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