MindFlow

The Rocketmind blog on strategy and communication

02/25/25
NEW

A new chapter in strategy work begins

The conventional ideas of strategy have remained unchanged for decades. Google provides definitions such as “precise plan” or “achieving the goal by taking all factors into account from the outset”. But does that still reflect reality?

02/25/25
NEW

Emotions as the driving force behind strategy work

Good thoughts and feelings travel fast. In the past, it was reserved for a few charismatics to ‘take people with them’. They spoke - usually unconsciously - to an emotional depth in people that other leaders could not see or express. They inspired and moved them.

02/25/25
NEW

Two new success factors: inspiration and intuition

Business still finds it difficult to deal with emotions properly. The fact that emotional influences were not a real currency in business for a long time still resonates.

07/18/23
NEW

If they go wild, we go cool: on the power of strong narratives.

It is mid-July and summer is heading for its peak. The debate culture of the last few months could also have used a (qualitative) uplift.

Co-written with Susanne J. Mathony.

03/28/23
NEW

Smart minds don't need combat language

Tech pioneer Mark Zuckerberg, who until now has had a reputation ofparticularly wooing qualified employees, seems to be losing his nerve as hissuccess is waning. Now pressure is supposed to make Meta more efficient. But indifficult situations the opposite is true: growth only happens when the bestpeople are communicated with in constructive ways.

03/28/23
NEW

Garmin: the quiet run to the top of the world

In 1989, two engineers wanted to make GPS technology accessible to private individuals and founded Garmin. It started with navigation systems for cars. Today, Garmin is a fitness and outdoor brand with a turnover of five billion US dollars and, incidentally, one of the five largest watch manufacturers in the world. The twist is that customers and employees are very close to each other in a silent way. They share a passion for the same things.

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