Our Blog on Language and Strategy

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If they go wild, we go cool: On the power of strong narratives. And why the momentary happiness of many clicks says little about trust in CEOs.

It is mid-July and summer is heading for its peak. The debate culture of the last few months could also have used a (qualitative) uplift.

Co-written with Susanne J. Mathony.

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Communication under pressure: Smart minds don't need combat language. But good feelings alone are not enough either.

Tech pioneer Mark Zuckerberg, who until now has had a reputation of particularly wooing qualified employees, seems to be losing his nerve as his success is waning. Now pressure is supposed to make Meta more efficient. But in difficult situations the opposite is true: growth only happens when the best people are communicated with in constructive ways.

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