Strategy communication
Strategy communication is scalable. It works from personal exchanges in small circles to public campaigns.
Situations in which this applies are, for example:
preparations for meetings with supervisory boards, management boards, key customers and investors.
Communication around large projects
Management and employee communication
Strategic narratives for public (re)positioning
This needs a Core Narrative (the elaborated core of the story and its communication). It should fulfil a few essential requirements in all situations:
Match the the sender's personality
Easy to understand and emphatic
Motivating and guiding
Functional (i.e. content, tone etc. fit the purpose of the strategy, and fit the sender and the requirements of the stakeholders) as well as
Be goal-oriented-visionary
Strategy sparring
