Strategy communication

Strategy communication is scalable. It works from personal exchanges in small circles to public campaigns.

Situations in which this applies are, for example:
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preparations for meetings with supervisory boards, management boards, key customers and investors.
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Communication around large projects
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Management and employee communication
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Strategic narratives for public (re)positioning
This needs a Core Narrative (the elaborated core of the story and its communication). It should fulfil a few essential requirements in all situations:
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Match the the sender's personality
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Easy to understand and emphatic
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Motivating and guiding
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Functional (i.e. content, tone etc. fit the purpose of the strategy, and fit the sender and the requirements of the stakeholders) as well as
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Be goal-oriented-visionary
Strategy sparring
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