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What we do for our clients

Lufthansa Group
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We all are the Group

Customer challenge

The Lufthansa Group (#1 in Europe by revenue, #4 worldwide) unites thirteen airlines under one roof, flying all over the world under nine brands from five European home markets. The core business is complemented by other business units such as Lufthansa Technik, Systems and Lufthansa Aviation Training. This diversity in terms of content, geography and culture is to be consciously developed into a joint strategic strength. To this end, the Lufthansa Group has launched the long-term "Cultural Journey" programme.

‍Consultancy services

Core Narrative, Key Messaging, Playbook, Roadmap, Implementation Plan, Consulting.

Want to find out more? Get in touch ->
Lufthansa Airlines
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The Future Customer Experience

Customer challenge

Customer satisfaction with Lufthansa has declined due to operational reductions and savings in the context of the coronavirus pandemic. From 2024, the "Future Customer Experience" is to be successively designed and brought to life. The comprehensive programme to redesign the customer experience along the entire customer journey should be given a clear strategic direction and communicated internally in an integrative manner.

‍Consultancy services

Programme Architecture, Strategic Idea, Core Narrative, Lead Presentation.

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CAR
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Transforming the Center Automotive Research

Customer challenge

The Centre Automotive Research (CAR), the largest international knowledge and conference platform in the automotive industry, has undergone a management change and initiated a transformation process.

‍Consultancy services

Communication consulting for management change, purpose, vision, transformation plan, consulting.

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seca
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Customer challenge

seca is the global market leader and premium provider of professional medical scales and body measurements in the healthcare and high-end fitness market. The innovative health tech company, which is managed as a family business in the fourth generation, is to continue to grow into its next phase in terms of leading technologies, performance and structure.

‍Consultancy services

Development of a new Strategic Vision, Definition of Growths Drivers, Strategy Development, Consulting.

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ISPO
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Growth Through Transformation

Customer challenge

ISPO is the world's largest sports trade fair and sports business community with locations in Munich, Beijing and Shanghai, numerous spin-offs and a year-round online content presence. The trade fair brand is developed into the central sports and sports health platform for the global transformation of the industry, incorporating change drivers such as technology/AI, sustainability, equality and entertainment.

Services

Narrative, Value Proposition, Positioning, New Business Model, New Trade Show Concept, Project Development

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Class Sandrock
More about Claas Sandrock ->

About

Rocketmind is a strategy communications consultancy. We focus on core elements of strategy and communication such as strategic ideas, transformation concepts, core narratives, argumentation and visualizations - for positioning, transformations, transactions and other programmes.

Clients can call on me, Claas Sandrock, as the founder and an individual consultant, or on a team that I put together. All my colleagues as well have previously held relevant positions at well-known companies such as Google, IBM, Roche and Deutsche Telekom.

Rocketmind is made for the initial setting of new courses, we prefer to work in time-limited programmes and deliver ourselves.

New strategy in mind?
We can write the story together.

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Good communication closes the gap between plan and action. It is part of the strategic performance.

Mindoffer

Communication work for strategies is work on a change of perspective. In the beginning there is the plan. Everything very rational. Lots of figures, lots of reasons to convince management boards, supervisory boards and investors.

Then there is the language, the requirements and the emotions of the other stakeholders. Managers, employees, customers, business partners, NGOs. And increasingly, attention is shifting to these recipients of communication.

Because they are supposed to endorse the strategy or act on its behalf.

Strategy Communication
Strategic Idea

The strategic idea or guiding principle is the central idea around which the implementation and communication of transformations, positioning or other large projects is aligned.

Here, the programmatic orientation is summed up in a few words and in a clear visuality in such a way that the recipients intuitively perceive it as a positive goal and develop the willingness to act accordingly.

The strategic idea can be put before a strategy project, like a claim or motto, to logically develop, derive, and explain all further implementation steps.

Programme architecture

Comprehensive strategies, transformations, or (re) positionings require clarity, precision, rigor, and structure. And yet they should remain manageable

A programme architecture as a basis for decision-making and action for all decision-makers involved provides this clarity and commitment,

In a document of a few pages, all the essential cornerstones of a realignment are clearly and concisely laid out. The contents of a programme architecture include, for example, ambitions, orientation, objectives, central program components and work packages, desired results, success criteria, responsibilities and time planning.

Core narrative

The core narrative contains the essence of the entire story and communication. It consists of modules that are developed in a stringent process with the customer. The result, with all facts, content and statements, is reduced to a few pages, plus further information on arguments, contact persons, data, etc.

Playbooks + implementation plans

Strategy communication can be implemented at various planning levels, from rough milestone planning to detailed project management. Rocketmind delivers roadmaps (milestone planning) and creative implementation/action plans

We also design playbooks that are easy to consume in terms of contentand visuals. These describe, for example, the core messages, storylines, defined facts, time and implementation plans, as well as the established design and visual language.

Playbooks thus create consistency and efficiency in the communication of extensive programmes across different functions and local entities.

Visualization of strategies

The most successful strategy is the one that reaches people intuitively and emotionally. Good strategy language therefore consists of a radically simplified and catchy argument that is simultaneously translated into a suitable visual language.

Together, topic, message and visualization can then generate a strong persuasive power because they address people simultaneously on different levels: cognitively, intuitively and emotionally. An essential medium for this rapid alignment is the design and visual language. People grasp designed messages and visual language faster and easier than words.

Strategy and communication become one. Easy, simple and inspiring.

New Mindset

Classic strategy work is undergoing a fundamental change. This is also due to digitalization and AI. Strategic processes are becoming faster and more diverse. The previous approach of “strategy first, then communication” is reaching its limits.

New strategy work combines both: reason and intuition, understanding and action, strategy development and strategy communication. It integrates the emotional needs of stakeholders from the outset – to get on the fastest route from solution to impact.

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MinDFlow

The Rocketmind blog on strategy and communication

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