Claas
Sandrock

I founded Rocketmind for managers and communicators who care about the right strategy language.

‍

Some of my professional experiences include:

‍

Repositioning and further development of Unicepta as Managing Partner, together with the team, to become the international innovation leader for Media and Marketing Intelligence. Increase in turnover by 62% in five years.

As a partner at Brunswick, the leading international strategic communications consultancy, I have worked for:
Number Icon
Bayer AG: Advising on the redefinition of the company's purpose as a global life science company
Number Icon
Deutsche Post DHL: Communicative definition and implementation of a worldwide uniform management approach for 40,000 managers
Number Icon
Gruner+Jahr: Restructuring (comprising process and communication) of the business press division including the closure of the "Financial Times Deutschland".
Number Icon
Allianz Euler Hermes: Communications management in the crisis surrounding the Schlecker insolvency
Number Icon
Metro AG: Performance Audit of Corporate Communications for 25 Countries

In parallel, I established Brunswick's first global change practice being part of a German-American leadership duo

‍

Previously, I was responsible for the development of a German corporate communications function (at E-Plus) and the transformation into a global one (at Beiersdorf).

‍

As head of communications, I managed the introduction communication of mobile internet in Europe, established mobile flat rates in Germany with the BASE brand and "communicated" Beiersdorf AG into the DAX.

Back

New strategy in mind?
Let’s write the story together.

Get in touch